| Indian
auto part makers go overseas |
 |
Exports of auto components
from Indian firms, whose manufacturing costs are
30-40 % lower than in the West, have grown at
25 % a year in the past five years. Researchers
say that India's exports can hit $20-$25 bn by
2015, as nearly 40 % of an estimated $1.7 trillion
in auto components requirements is likely to be
outsourced to low-cost countries by then. Indian
firms want to grab a share of this market and
are expanding at home, while eyeing overseas acquisitions
to quickly access capacity and customers.
While foreign auto makers, including Ford Motor
Co., General Motors Corp., Honda Motor Co. Ltd.,
Toyota Motor Corp., DaimlerChrysler AG and Hyundai
Motor Co. Ltd., are looking to increase their
presence in fast-growing markets such as India
and use it as an export hub, firms such as Bharat
Forge, Amtek Auto Ltd., Motherson Sumi Systems
Ltd., Sundram Fasteners Ltd. and units of Tata
Motors Ltd. have made overseas acquisitions worth
nearly $120 mn in recent months.
Tata Technologies, a unit
of India's top bus and truck maker, last week
agreed to buy UK engineer and design firm INCAT
Technologies. Parts maker Tata AutoComp Systems
has bought insolvent German firm Wundsch Weidinger
and has more than a dozen joint ventures with
companies such as Visteon and Stadco. The strategy
has also worked for Bharat Forge, the world number-two
in forging, which has bought German and US forging
firms and aims to unseat leader ThyssenKrupp by
first establishing itself in Europe, then in North
America and China
India has around 450 firms making branded auto
parts, with another 5,000 in the unbranded space,
mostly clustered near the vehicle manufacturing
hubs in New Delhi, Mumbai and Chennai.
Our Say |
 |
| Long
controlled by families and limited
to the home market, Indian firms are
now looking overseas for market share,
economies of scale and to boost profitability.
Companies are beginning to realise
the large opportunity and the way
to speed up getting a share of the
market is to acquire a business which
already has a client base. Analysts
state that this move is well timed
considering that growth in the auto
sector in the West has almost flattened
(but that's where the manufacturing
capacities are) while growth is in
eastern markets (but there isn't enough
capacity). Plus, margins of western
firms are under threat, but they have
a customer base, intellectual property
rights and technologies, and are considered
very expensive.
However,
analysts also caution that global
acquisitions may not be a panacea
for all Indian firms, and that some
also lack the resources and the ability
to integrate overseas operations.
Smaller firms, lacking larger firms'
clout, are particularly vulnerable.
The reduction in import tariffs and
a free trade agreement with Thailand
can also blunt their cost advantage.
|
|
|
 |
   |
|