China's biggest TV set manufacturer, TCL Corporation, plans to set up two manufacturing units in India with a total annual capacity exceeding one million sets.
TCL, which entered the Indian market by importing TV sets from China six years back, expects to notch up sales by over 40% this year, from the 6,00,000 sets sold in 2005. With projected sales for 2007 in the region of 1.3 mn sets the Co hopes the new factories will be able to meet the requirements.
Work on the factories will commence next year, with a professional team already in place to work out the details in terms of locations for the factories and the total investments required.
TCL has plants in Thailand, Poland and Mexico besides owing the RCA brand in the United States, and Thomson, which it bought three years back, in Europe.
TCL’s main aim in setting up plants in India is to localise the product, save cost and build the brand in order to ensure greater penetration. While the units will initially cater to local demands some of the production might be shipped to neighbouring countries, depending on the demand.
Once the factories are in place, the Company also expects to set up a vast distribution and customer service network in India. |