A recent Union Cabinet approval
has permitted foreign investment in Indian print
media and facsimile editions of foreign newspapers,
apart from hiking syndication levels to 20%. Till
now, only foreign direct investment up to 26%
was allowed in the print media but the revised
guidelines permit investments by foreign institutional
investors, PIOs, and NRIs, though sticking to
the same FDI cap.
However permission will be
granted only in cases where equity held by the
largest Indian shareholder is at least 51% of
the paid-up equity, excluding the equity held
by public sector banks and public financial institutions.
At least 50% of the foreign direct investment
will have to be inducted by issue of fresh equity.
The balance may be inducted through transfer of
existing equity.
On facsimile editions of foreign
newspapers, the revised guidelines stipulate that
any foreign company owning the original foreign
newspaper will be permitted to publish it provided
it is incorporated and registered in India and
at least three-fourths of the directors on its
board and all key executives and editorial staff
are resident Indians. The guidelines state that
“It should have a commercial presence in
India with its principal place of business in
the country.” Importantly, the facsimile
edition shall not carry any advertisements aimed
at Indian readers in any form and also any locally-generated
or India-specific content, which is not simultaneously
published in the original edition of foreign newspaper.
On syndication arrangements,
which include photographs, cartoons, crossword
puzzles, articles and features from foreign publications
(content provider), it said these have been hiked
from 7.5% to 20% of the total content. The syndicated
material should not include full copy of the editorial
page or the front page of the foreign publication
and the masthead of the content provider should
also not be utilised in the Indian publication.
Credit to the content provider has to be given
prominently as a byline in the Indian publication.
The material procured under syndication arrangement
should be such as has already been published in
the content provider publication.